Hoffritz was founded in New York in 1932 by Edwin J Hoffritz who was a cuttlery salesman who decided to venture out on his own.
They imported a range of cuttlery products, most of which came from Solingen in Germany.

The company went through several owners and grew to a 110 stores in 33 states, when the then owners Federal Department Store filed for bankruptcy in August 1994.

Today the Hoffritz brand name is owned by Lifetime Hoan Corporation who bought it in September 1995 and still market a range of products under it.

All razors sold by them are rebranded Merkurs.

Hoffritz Futur